90. Unleash Your Inner Video Star

Video messaging and content are the new normal. Think about what you see every day as you scroll through your smartphone apps. This isn’t “the new direction” - it’s already here.

I’m joined today by Julian Mather, a man who has seen the world through many lenses. Through a telescopic sight as an army sniper. Through the TV lens as a globe-trotting cameraman for ABCTV, National Geographic, and BBC. Through smoke and mirrors as a professional magician. And now Julian is an accomplished author, public speaker, and video content creator.

Julian shares his simple tips and tricks for overcoming your fear of video, giving you the exact steps to take to become a competent video presenter in no time at all. Tune in to hear inspirational stories and examples of Julian’s struggles to become a video presenter and speaker himself. Even the most humble person can overcome their fear of the camera or the sound of their own voice – and truly shine with confidence. What’s stopping you from becoming fearless and famous?

Stay tuned for future episodes of The Culture of Leadership!

Discussion Points

Video is the new reading
Legacy, AI, and ‘new video’ formats
Video illiterate leaders vs. those who are really making an impact with video
If you show up with some humility and vulnerability, with helpful content, you’ll do well
Stand firm, be clear, and be yourself
Authenticity - are you the same on video as you are if someone met you in the street?
Matt Church and his 4 levels of commitment
Status vs public humiliation
“Fix nervous with service”
How and where can you start with video? Start with the Loom app and your phone
Receiving helpful criticism or feedback
Start by doing 5-10 “Thank you” videos to people you know– to practice
SMART videos- Simple, relevant, personal, meaningful, tight, and short
Three reasons to start doing video – Gen Z video natives, personal satisfaction, cost-effectiveness
TikTok– it’s not just dance videos
Are you making videos? Your competitors are….
Being a better leader - help your audience
Three Key Takeaways: